Premier League Kicks Betting Logos Off Shirt Fronts for 2026-27

A ban on front-of-shirt gambling sponsorship took effect for the 2026-27 Premier League season, removing betting-company logos from the front of all 20 clubs’ jerseys. The shift is stark: last season 11 of 20 teams carried a gambling brand as their primary shirt sponsor, and now none do. Betting operators are not fully gone from the league, though — the rules still permit them on shirt sleeves and training kits, with Betano illustrating the workaround via a sleeve deal at Aston Villa and a training-wear deal at Tottenham.

The reshuffled sponsorship market is more diversified, led by finance (5 clubs) and airlines (3 clubs), with technology, insurance, telecoms, software and other sectors filling the rest. Three clubs — Sunderland, Nottingham Forest, and Chelsea — head into the season without a front-of-shirt sponsor; Sunderland and Forest are still recovering from being forced to drop gambling partners, while Chelsea’s sponsor troubles predate the ban and now stretch into a fourth season.

Note for editorial: this is a sports-commerce story with no cybersecurity or technology relevance and is likely miscategorized for this publication’s feed.