Citroen Revives Iconic 2CV as Electric City Car

Citroen has reintroduced the 2CV brand with an electric concept car, aiming to boost sales in a competitive market. The new model, unveiled at the Paris Motor Show, features retro styling inspired by the original 2CV, which was popular among farmers and counter-culturalists from 1948. The electric version, planned for showrooms by 2028, is designed to appeal to both older and younger audiences through nostalgia and retro appeal. This strategy is part of a broader trend among European automakers to use heritage branding to differentiate their electric vehicles from Chinese competitors.