Apple Cards: Steve Jobs' ill-fated personal project

Apple’s Cards app, launched in 2011, was a personal project initiated by Steve Jobs. The app allowed users to design custom letterpress cards, which Apple would print and ship. The project, codenamed Speed Racer, faced significant challenges, including technical difficulties with printing on 100% cotton paper and logistical issues with postal services. Despite high expectations, demand for the app was low, and it was ultimately discontinued. The article highlights the project’s mismanagement and the fear of retaliation from Apple that still lingers among former employees.